Prius ranked highest car in J.D. Power and Associates/What Car? 2008 UK Customer Satisfaction Index StudySM
The Toyota Prius has gained a second J.D. Power and Associates award after emerging as the highest scoring individual model in the 2008 UK Customer Satisfaction Index StudySM, retaining the position it held in 2007.
The Prius earned a score of 901 on a 1,000-point scale, with owners reporting particularly high satisfaction with the model's quality and reliability. "The Prius already has iconic status because of its green credentials; now it's demonstrating that it's also the watchword for reliability and satisfaction," said Steve Fowler, editor of What Car? "It delivers on many of the points that matter most to car buyers today: it's environmentally friendly and reasonably frugal, yet it's also reliable and a great car to own."
The J.D. Power and Associates 2008 UK Customer Satisfaction Index StudySM was produced from more than 16,000 responses from owners of cars registered between September 2005 and August 2006, representing 28 brands and 100 individual models.
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